F IS FOR… FENDI AND THE FREAK GENERATION
By Crash redaction
“WE WANT SOMETHING THAT’S OURS”
F is For… is a new digital platform made by millennials for millennials. The goal of this new social media language is to share the best information, experiences, and finds that let users feel like they are part of a secret community, the secret generation, citizens of a New Town in a New World: the FREAK Generation.
This platform is divided into five areas: Freaks, Fulgore, Faces, Freedom, and Fearless. It is a space for fusion among the arts: where fashion can walk hand-in-hand with another kind of art. This NEW movement aims to combine Past and Future, to reveal the past through the future, to highlight the future without presenting it ex nihilo: it is a genuine pact sealed by and for this Generation.
The citizens of F is For… demand a new way to survey their surroundings and establish their language through a network of ideas and unusual spots to find art, including photogenic locales for concerts or exhibitions, while promoting special events like Abra in New York City. Members of this community also have the opportunity to share their information. As soon as they have something interesting to share, they become both the subjects and editors of their online articles.
Since the digital platform revolves around fashion editorials, it provides a way to discover new approaches to contemporary fashion within the Fendi universe. In fact, the platform delivers a vision of Fendi as seen through a different set of eyes: the eyes of this new community.
One site described on F is For…, Metrograph in Lower Manhattan is a small cinema in a 1920s style. The spirit of Hollywood Studios is fully revived in the south of Manhattan, where the past is resurrected and sweetly intermingled with the present, as a true dialogue gradually emerges.
That is one of the fundamental principle of F is For…: to create dialogue between two different visions of life and approaches to art, in order to conjure up a new vision that respects the great ideas of the past while staying focused on modern styles.
Written by Sarah Konté