LOUIS VUITTON & JEFF KOONS COLLABORATION “MASTERS”
By Crash redaction
After first drawing inspiration from the paintings of the past through his “Gazing Ball” series, Jeff Koons is now experimenting with timeless classics like the works of Van Gogh, Fragonard, Da Vinci, Rubens, and Titian. This time, the paintings are reproduced to perfection on Louis Vuitton’s major bags, such as the Speedy, Keepall, and Neverfull.
The collaboration offers a new vision of art, since now all the Old Masters can be seen throughout the world and outside museums, on Louis Vuitton bags. Inside the bag, you can find a short biography and a portrait of the Master who created the painting.
This faithful reproduction of each artwork on the canvas of the bag produces a perfect illusion, turning the masterpiece into an integral part of the artwork in relief that is the bag itself.
Louis Vuitton’s classic emblems also sit beside the rabbit, one of Jeff Koons’ most recognizable symbols. The addition of Jeff Koons’ initials into the artistic collaboration serves to generate a new emblem and represent the artist’s total immersion into Louis Vuitton’s world. Associating classic paintings with Louis Vuitton bags shows a clear drive to transform both Louis Vuitton and Jeff Koons into everlasting artworks and engrave their names in art history. Louis Vuitton can now assume the role of a true art mediator.
This spring’s launch represents the first stage of the collaboration between Louis Vuitton and Jeff Koons. Further chapters will be announced in this ongoing project celebrating the potential to connect through art history.
Written by Sarah Konté