« We believe that today’s fashion is lived differently. Let a garment be a moment of audacity. Style cannot be bought. Fashion is an attitude », say the founders of Panoply, Ingrid Brochard and Emmanuelle Brizay. « A dress is more than a piece of clothing. A jacket does more than dress you. It’s a message, a code. And a way to live in the world. »
Panoply seeks to create a new relationship between women and their closets. To hell with the excesses of consumerism and wardrobes overflowing with clothes which you used to love. Panoply revolutionizes the concept of clothing by offering renting an alternative to shopping, affording women the opportunity to reinvent themselves permanently.
And on the menu, top designer brands like Cedric Charlier, Courrèges, Etro, Sonia Rykiel, Rochas, Vanessa Seward and many more. You can for example choose a new feminine route with clothes designed by Wanda Nylon aka Johanna Senyk, winner of the ANDAM Fashion Award 2016 Grand Prize. 
Who is the typical Panoply client? The woman « who does it all ». The one who dreams of Net-à-Porter but never acts on it, or only gives in once or twice a year … The one who buys compulsively at Zara or on Asos. Any woman who wants to stand out, affirm her personality and express something through her outfit », explains Emmanuelle Brizay. 
Panoply provides a wide range of options, using a subscription system without commitment, ranging from 60€ to 350€ per month. As Coco Chanel used to say « fashion fades, only style remains. » Panoply is the better way to bring this motto to life.
Photography: Clément Louis for Crash

Mai 04, 2017
MORE: , , , , , , , , , , , , , , , | No Responses

Leave a comment

Scroll to Top