F IS FOR…FREEDOM OF EXPRESSION

 Fendi calls on the most prominent street art artist of the planet to realize

the biggest Calligraffiti in Italy on FENDI rooftop at Pallazzo Della Civilità Italiana.

In 2015, Pokras Lampas performed the first worlds largest calligraffiti on the rooftop a building in Moscow.

The young Russian artist used the flagship color of Fendi, the yellow to highlight his work.

The world is his color palette and the future is his blank canvas.

Pokras Lampas applies and combines his knowledge of street culture and celebrates art in the service of fashion

F is For…Freedom and Forefront art!

Written by Saskia Maitrepierre