CRASH

ACNE STUDIOS RETHINKS ITS RUNWAY STRATEGY

By Crash redaction

Photo : Marijo Zupanov

After high fashion houses like VĂȘtements and Proenza Schouler, it’s Acne Studios’ turn to shake up the established rules of fashion. The brand has decided to merge its pre-collections with its women ready-to-wear collections and will present the first hybrid show during the Haute Couture week in January 2018 alongside the official calendar. In short, Acne Studios will only present two collections per year, one for Spring/Summer and one for Fall/Winter.

This change will mean more time for the brand to be fully creative and deliver stronger collections. We’ll have to wait and see.