BACKSTAGE AT SCOTCH & SODA SPRING-SUMMER 2017 NEW YORK
By Crash redaction
SCOTCH & SODA SS17: A BACKSTAGE STORY
Amsterdam-based label Scotch & Soda presented their spring-summer 2017 collection during New York Fashion Week for the second time on September 11. Titled “The World According to Heavenly Creatures,” the collection tells the story of surreal animals from mother nature. Inspired by 16th century astrologer and cartographer Peter Plancius, Scotch & Soda creative director Marlou van Engelen explores a world seen through the eyes of nature’s creatures. The collection features various tones, finding their essence in different landscapes from the rainforest to the desert. In this multi-layered collection bearing so many interesting, colorful motifs, the creature-eye-motif appliqué stands out as the token of a symbolist approach. Along with the collection’s presentation, Scotch & Soda revealed their first-ever global brand campaign, “From Amsterdam, From Everywhere”: an exploratory feeling that perfectly suits the label that has now taken New York by storm.