Campaign For Wool in Paris' Palais de Tokyo


By Crash redaction

Campaign For Wool invests the Palais de Tokyo – Paris

If you didn’t know there was such a thing as an “international wool week”, you still might have heard of The Woolmark Company. Created in 1964, Woolmark is the biggest textile fiber label in the world and is owned by the “Australian Wool Innovation” (AWI), an Australian non-lucrative entity. Its purpose is to help support and boost the wool industry while increasing its competitiveness and durability. Doing so, Campaign For Wool was created in 2010 with the support of the Prince of Wales. For five years now, Campaign For Wool has organized events and workshops to inform about the advantages of wool, the main one being its natural origin and obvious environmental qualities. From September 25th to 27th, Campaign For Wool will bring performances and various workshops to the Palais de Tokyo, enabled by the initiative’s partners Adidas, Brun de Vian-Tiran, Electrolux and Dormeuil. Among the events organized, an interactive performance by artist Sébastien Preschoux around the wool yarn, several yoga classes, and a masterclass led by the Ecole de la Maille de Paris. So, “live naturally, choose wool!”

See you this Friday, September 27 at the Palais de Tokyo! / #woolweek

Campaign For Wool invests Paris' Palais de Tokyo - Crash Campaign For Wool invests Paris' Palais de Tokyo - Crash

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