FENTY BEAUTY BY RIHANNA – IN DIVERSITY WE TRUST

Ten days ago, the beauty industry was shook by the news : Rihanna was announcing the international release of Fenty Beauty, her own make-up line consisting of 91 products, available in 17 countries. The project was developped in parternship with Kendo Brands, belonging to the LVMH group. As a dedicated artist and performer, she has always strived to attain the perfect make-up looks whether it be on stage or in her day-to-day life. With Fenty Beauty, Rihanna takes a step further by focusing on skin tone diversity with a range of 40 different foundation shades from extremely pale to very dark.  Fenty Beauty was created for women of all shades, personalities, attitudes, cultures and races. I wanted everyone to feel included. That’s the real reason I made this collection. ” explains Rihanna. The line also includes a primer, a concealer, multiple highlights, a lipgloss, a contouring stick, blotting powder and brushes.

While Rihanna didn’t go too far with wild colors, she concentrated solely on the skin, with products that aim to highlight natural beauty and keep faces fresh and glowing. With the Pro Filt’r matte foundation, your skin will be free of any blemishes and ready for the spotlights : it’s a real-life photo-filter in foundation form. Make-up shouldn’t be about covering up but about magnifying your true self and that is exactly what Fenty Beauty is about. With a powerful message and quality products, Rihanna’s line is set to be a success.

Fenty Beauty is available exclusively at Sephora.
Written by Alice Butterlin.
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Sep 20, 2017
THE TRENDS
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