By Crash redaction

LVMH launches its new e-commerce project. It specifically plays the chic card to the Parisian starting with the name of its new platform “24 SEVRES” which refers to the address of his famous store LE BON MARCHE.

For the occasion comes a very limited capsule collection in collaboration with 68 luxury houses including Givenchy, Prada, Chloé, Marni, Forte_Forte or even Repetto.

For a total of 77 exclusive pieces inspired by the iconic products of each house, of which an artist from the world of art, music or cinema comes to customize.

For this launch, Forte_Forte asked the Franco-Sri Lankan artist Louise Tilleke to restyle one of their flagship.

She came from a family of musicians and she chose to paint to express herself and to talk about freedom. Her style is inspired by great figures like Francesco Clemente or Cy Twombly but reveals above all the interest she devotes to psychoanalysis, the search for oneself in which the concern and anxiety of the stroke are combine.

For Forte_Forte, the artist proposes a more gentle world and whose poetry of her art honors the world of Giada Forte, the creator.

This collection is both on sale on at the Bon Marché Rive gauche, in a dedicated pop-up store, on the ground floor of the store.


Written by Saskia Maitrepierre