By Crash redaction



Gucci launches the “Gucci Places” project, which involves discovering unusual places, little known to the general public or simply places that are dear to the Gucci House.

The user can thus discover these unique places throughout the world by integrating the community and the network of places connected to Gucci.GPlaces_1


The castle of Chatsworth located in Derbyshire in England is the first Gucci Place unveiled. This place served as the backdrop for the latest Gucci Cruise advertising campaign.

For each selected location, Gucci creates patches to add or not to the leather goods or other product.

For the association with Chatsworth they will be exclusively available in the boutique of the castle and in the Gucci shop of Sloane Street in London from mid-July.

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Photos © Gucci