By Crash redaction

For the 85th anniversary of the brand, Lacoste will present its Spring / Summer 2018 collection in Paris on September 27, 2017.

Indeed, this return to the French capital allows the brand, which until then was only present on the New York runways, to celebrate this event by marking it by its presence to its country of origin.

This return to the roots highlights the cultural importance that allowed Lacoste to thrive in this cadence between American sportwear and chic à la française.

Written by Saskia Maitrepierre