PIAGET – POSSESSION 2017
By Crash redaction
“Turn and the world is yours”
With this new collection, worn delicately by brand ambassador Olivia Palermo, Piaget offers a line of bracelets, rings, and necklaces that all turn around a colorful sphere. The color palette is refined: cyan, emerald green, midnight blue, and blood red, for example.
By selecting colors with such impressive character, Piaget has already embodied its notion of Possession.
In fact, it is the colors that take possession of the jewel and, in turn, of the body of whoever wears this magic jewel. The color emphasizes and enhances a part of the wearer’s identity.
Next, the personified color gradually captivates the wearer of the jewel, allowing them to become someone else, to be possessed by this enigmatic sphere. Unless it is the owner who now possesses the secret power of the jewel?