Proenza Schouler, Jack McCollough, Lazaro Hernandez, Crash magazine, fashion, perfume, Armelle Leturcq


By Crash redaction

Talented Proenza Schouler designers, Jack McCollough and Lazaro Hernandez, are starting up a new adventure by collaborating with global beauty leader L’Oréal. As a matter of fact, the creative duo is exclusively launching a Proenza Schouler fragrance, a new path into luxury perfumery. Paying close attention to craftsmanship and details, the two designers are emblematic of the new American fashion scene. Their boundless creativity and imagination are a true source of inspiration for such a important company like L’Oréal. Nowadays Proenza Schouler is one of the most influencing brands, since it reflects beauty of innovation and modernity. Jack McCollough et Lazaro Hernandez launched their first handbags line in 2008, and were awarded with CFDA Vogue Fashion Fun Award in 2004. Worldwide known for their PS1 handbag and edgy womenswear collections, the two designers always wanted to create a perfume: this new experience is the achievement of an old dream. Let’s see how Proenza Schouler is going to adapt its personal universe to the perfume world.

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