REET AUS IS SHAPING AN ECO-CONSCIOUS FASHION
By Crash redaction
Since launching her brand in 2002, Reet Aus, Estonian fashion designer, has always strived to deliver eco-conscious collections by using the concept of upcylcing : reusing left-over fabrics and materials and giving them a second life in the production cycle. To be able to do this, rethinking the possibilities of design is key as well as understanding that fashion is bound to constant evolution with our planet’s well-being in mind. The designer even launched Trash to Trend, a community platform geared towards bringing together likeminded designers with a knack for sustainability.
How are all these efforts actually visible? Each item produced by Reet Aus uses 75% less water and 88% less energy than the regular mass-produced clothing. It has significantly reduced the impact it has on the environment.
Reet Aus will be in Paris tomorrow to present the Out of Fashion documentary, made by Jaak Kilmi and Lennart Laberenz, at the Loov Kultuur exhibition in Paris at the Cité de la Mode et du Design. The documentary follows her adventures as she participates in changing the rules of fashion, one step at a time. She will be hosting an open meeting after the viewing, accompanied by french fashion designer Sakina M’Sa and textile organisation ECO TLC. This “Mode et Upcycling” event is free upon signing up here.
Written by Alice Butterlin.