SERGE RUFFIEUX’S CARVEN DEBUT AT PARIS FASHION WEEK
By Crash redaction
After Guillaume Henry and the Alexis Martial and Adrien Caillaudaud duo, it’s now Serge Ruffieux’s turn to impose his vision to the Carven brand. Once a collaborator of Sonia Rykiel, Ruffieux had made waves when he had been named co-artistic director of Christian Dior following the prompt departure of Raf Simons from the iconic french house. With this extensive background, it was the young designer’s time to shine on his own and prove Carven is still relevant and alive.
With inspirations from oriental and african cultures, the new Carven girl is somewhat of a globetrotter and doesn’t shy away from loud prints and clashing patterns. She’s still quite restrained and put-together but with a twist. Barbour jackets are cropped and worn over colorful animal prints, safari-style shirts become long draped tunics, preppy polos are tied at the waist and sandals are clad with huge fluffy pompons and tassels. Prints are very 70s inspired, taking cue from psychedelic wallpapers and rugs, wildlife and small roosters, colors range from earth tones and pastel shades to bright acid hues here and there. The multicultural mix makes for interesting silhouettes that are sometimes classic and sometimes wild. With Ruffieux, you can be sure Carven will be less babydoll and more eclectic.
Written by Alice Butterlin.