SPREADING A MESSAGE OF POSITIVE FEMALE EMPOWERMENT ON INTERNATIONAL WOMEN’S DAY
By Crash redaction
Let’s spread a message of positive female empowerment on International Women’s Day supporting and honoring womankind. Let’s share the Pomellato video with an international cast of women praising female achievements, leadership, and gender equality. From a variety of countries, generations and backgrounds, the video features women who define empowerment. Founded in 1967, a revolutionary time for women’s independence, the jewelry brand is also promoting an inclusive cross-section of real-life women from various disciplines, ages and arts, and praising a certain idea of beauty embodied by inspirational women with the PomellatoForWomen campaign launched as well in 2017. For the International Women’s Day, Pomellato mobilises celebrities, PomellatoForWomen ambassadors, and other powerful female voices. The video stars Aure Atika, Sabina Belli – Pomellato CEO, Kitty Cash, Stephanie Cayo, Caroline Corbetta, Clotilde Courau, Lisa Edelstein, Chiara Ferragni, Jane Fonda, Virginia Gardner, Isabel Getty, Roxine Helberg, Anjelica Huston, Virginie Ledoyen, J.J. Martin, Helen Nonini, Alexandra Richards, Ece Sükan, Anne-Sophie von Claer and Chu Wong. Viewable on nytimes.com, Pomellato.com, and social media, the women share their personal accomplishments, fears, challenges, joys and hopes for the future, while offering womankind a choral message of hope, empowerment and unity. A very-full agenda Crash is passing on this day as well!