G-STAR’S « RAW RESEARCH II » CAPSULE COLLECTION BY AITOR THROUP PARIS

Jan 23, 2017 | FASHION

AITOR THROUP HAS SHOWED ITS SECOND COLLECTION FOR G-STAR’S LABEL AROUND A PRESENTATION IN PARIS In the confines of the Palais de Tokyo, G-Star presented its latest collection « Raw Research II, » designed by creative director Aitor Throup. Inside his lab, the newly...

G-STAR X PHARRELL AW16 CAMPAIGN « WHAT IS RAW ? »

Sep 1, 2016 | FASHION

G-STAR X PHARRELL AW16 CAMPAIGN « WHAT IS RAW ? » This season G-Star AW16 campaign featuring Pharrell Williams goes beyond the simple presentation of its new collection. For the very first time in the history of the brand, G-Star and its new co-owner and Image...

SHUBHANKAR RAY ON DISRUPTION

Août 8, 2016 | FASHION

SHUBHANKAR RAY, THE GLOBAL BRAND DIRECTOR OF G-STAR RAW, TALKS TO CRASH ABOUR THE DIGITAL EVOLUTION OF THE FASHION INDUSTRY AND ITS IMPACT ON FASHION BUSINESS MODELS, AS THE DENIM HOUSE CELEBRATES THE 20th ANNIVERSARY OF ITS ICONIC JEAN: THE ELWOOD 5620. IN AN ERA...

G-STAR RAW RESEARCH BY AITOR THROUP

Juil 7, 2016 | FASHION

EXPERIMENTATION AT ITS HIGHEST: G-STAR RAW RESEARCH COLLECTION For over twenty years, G-Star has been pushing the boundaries of the denim industry with one constant motto: « Just the Product. » Developing a pioneering approach that soon made the success of the...

G-STAR RAW AND PHARRELL WILLIAMS NEW STORE OPENING ON 5TH AVENUE

Juin 7, 2016 | FASHION

JUNE 1st, NEW YORK – G-STAR NEW STORE OPENING ON 5TH AVENUE This 1st of June, Pharrell Williams and G-Star celebrated the new flagship store opening on 5th Avenue in New York. This is the first inauguration of the world renowned singer since he became co-owner...