TURTLE RESCUE

TURTLE RESCUE

G-Star has long shown a strong commitment to eco-friendly fashion through its transparency concerning its production processes and its various projects aiming to preserve the environment and save the oceans. That’s why we decided to shoot the brand’s new collection –...
G-STAR AND JADEN SMITH PRESENT THE FORCES OF NATURE COLLECTION

G-STAR AND JADEN SMITH PRESENT THE FORCES OF NATURE COLLECTION

G-Star Raw just presented a new collection of sustainable pieces called Forces of Nature, in collaboration with actor and rapper Jaden Smith, at the Hypefest event which took place in Brooklyn on October 6th. Special innovations have been created for this line,...
A NIGHT WITH KIDDY SMILE AT THE G-STAR RAW PARTY

A NIGHT WITH KIDDY SMILE AT THE G-STAR RAW PARTY

On September 19th, a couple of days before the mayhem of Paris fashion week was about to start, G-Star hosted a party to celebrate the launch of its new line entitled Uniform of the free. Referencing classic industrial uniforms and workwear, the line aims to dress...
G-STAR RAW : UNIFORM OF THE FREE

G-STAR RAW : UNIFORM OF THE FREE

G-Star Raw have just released their new fall/winter 2018 campaign with a powerful slogan: Uniform of the free. The Dutch denim brand has teamed up with filmmaker Dexter Navy to produce a powerful video which showcases youth and freedom as seen by G-Star. The campaign...
COMMITMENT FOR THE OCEANS BY CYRILL GUTSCH

COMMITMENT FOR THE OCEANS BY CYRILL GUTSCH

Photo : Giovanni Castell “LET’S TURN OCEAN PLASTIC INTO SOMETHING FANTASTIC!” WAS THE MOTTO OF THE UNPRECEDENTED, SUCCESSFUL PARTNERSHIP BETWEEN ICONIC STREETWEAR BRAND G-STAR AND PARLEY, THE ORGANIZATION THAT FIGHTS THE PROGRESSION OF OCEAN PLASTIC WASTE WITH NEW,...