LORO PIANA SS23 X INEZ & VINOODH | CRASH Magazine
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LORO PIANA SS23 X INEZ & VINOODH

By Roisin Breen

The Loro Piana Spring/ Summer 2023 collection celebrates the energy of movement. By using bodily gestures as a way to connect with the surrounding environment, in the urban landscape or far from it: Loro Piana explores another angle to its Italian roots.

To capture the essence of this collection, Loro Piana enlisted the expertise of photographer duo Inez and Vinoodh both indoors and outdoors, by the sea, in the city and the countryside, in a villa or on the square. It features models Rianne Van Rompaey, Amar Akway, Mika Schneider, and Leon Dame caught as they move, clothes flowing around the body, gestures that are both expressive and spontaneous. Nothing is static: each image resembles a frame of a cinematic sequence where the confidence and personality of the diverse characters stands out in a gaze, in a movement, in an act.

The striking warmth of the natural light, the volumes of architecture and the nature of the vegetation, immediately convey the essence of Italy, the ease of a certain way of living and being that is typical of the Bel Paese. The minutiae of local details fade away and Italy becomes an impression and an enveloping feeling rather than a set of geographic coordinates.

The flow of the silhouettes, the density of the textures, the ease of the colors are a journey through Italy themselves: a balance of the active and outdoorsy, of the languid and the mildly formal. Faultless tailored suits and airy dresses mingle with bouclé coats, knitted jumpers, and Loro Piana icons, in a mix of cottons, cashmeres, silks and linens in an earthy palette of natural hues.

www.loropiana.com

@loropiana

  




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