Bulgari, renowned for its iconic use of gold in horology, showcased its latest creations at the LVMH Watch Week 2024, highlighting the enduring allure of this precious metal.

The iconic Bulgari Bulgari, born in 1975, remains a symbol of audacious beauty. Its engraved yellow gold bezel, a distinctive feature, expresses the Maison’s Roman soul and avant-garde spirit. Approaching its fiftieth anniversary, Bulgari Bulgari embraces a renewed flame, combining yellow gold with a black dial and rose gold with a silver opaline dial. Available in two versatile case sizes, 26mm and an innovative unisex 38mm, it continues to captivate as an « icon of icons. »

In 2014, Bulgari revolutionized watchmaking with the Octo Finissimo Tourbillon, setting eight records for thickness. In 2024, the Octo Finissimo Automatique boldly adopts the timeless glow of yellow gold, marrying ultra-contemporary architecture with vintage charm. Another highlight is the Octo Finissimo Tuscan Copper, featuring a captivating sunburst copper-colored dial.

Celebrating a decade of brilliance, Lucea continues to redefine Bulgari’s approach to jewelry watches. The collection, presented in steel and gold, showcases reinterpreted lines and dials featuring iridescent mother-of-pearl or upcycled malachite fragments.

Global artist Lisa and Bulgari join forces for a limited edition collaboration. The watch, Bulgari X Lisa, is crafted in steel and rose gold, with a bezel engraved Bulgari and a dial adorned with mother-of-pearl and diamonds, inspired by the rare Edelweiss flower.

In this new chapter of Bulgari’s horological history, the Maison continues to blend Italian style, exceptional watchmaking, and the timeless allure of gold, creating not just timepieces but emotional masterpieces.

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