BURBERRY LAUNCHES REBURBERRY EDIT - CRASH Magazine
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BURBERRY LAUNCHES REBURBERRY EDIT

By Crash

As part of its product sustainability programmes, and thanks to a strong heritage of innovation, Burberry is launching a re-release of 26 pieces from the Spring/Summer 2020 collection made from the latest sustainable materials developed by Burberry. ReBurberry Edit’ coincides with the global roll-out of a dedicated label for sustainable parts in the key product categories. The labels will give the customer an insight into the environmental and social actions of Burberry’s programme, one of the leaders in the movement.

Supported by a holistic, product-focused sustainability programme, the new pistachio green colour of the labels informs customers about how a product meets a range of criteria. Entitled ‘positive attributes’, they include the percentage of organic content or recycled natural fibres used in materials, delivery to production sites according to carbon emission standards, or social initiatives such as respect for employee pay and well-being. Two-thirds of Burberry products currently have at least one positive attribute, and the objective is to extend this ‘rule’ to all products by 2021.

Every item in the ReBurberry Edit line, as well as other products in the men’s and women’s ready-to-wear and accessories collections, carry the pistachio-coloured label. ReBurberry Edit offers a range of bio-sourced acetate eyewear, as well as trench coats, parkas, capes and accessories that use ECONYL® fibre, a recycled nylon made from regenerated fishing nets, fabric scraps and industrial plastics. In addition, these capes and parkas are manufactured at sites that strictly control water and energy consumption, textile recycling and chemical management, while some bags are made using renewable energy. The exterior parts of the Edit are made from a new nylon developed from resources such as castor oil and are assembled using polyester yarn generated from recycled plastic bottles.

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