BVLGARI CREATES THE BVLGARI VIRUS FREE FUND - CRASH Magazine
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BVLGARI CREATES THE BVLGARI VIRUS FREE FUND

By Crash

Bvlgari recently organized its first webinar “INNOVATING THE PRESENT FOR A SUSTAINABLE FUTURE”, an opportunity for the Roman house to present its CSR strategy, Corporate Social and Ecological Responsibility. Here we share with you a couple of key points from this event.

The supply of raw materials, know-how, authenticity, ethics, transparency, environmental awareness and contribution to global society, are all key values of the House of Bvlgari, enabling it to create a worldwide influence based on the trust and love of the millions of customers who have made it a world leader.

The Roman jeweler is proud to announce the creation of the Virus Free Fund, an NGO whose aim will be to finance entities highly qualified in the research and development of innovative strategies to encourage healing and remission in the face of different types of viruses. In particular, the Bvlgari Virus Free Fund will support two major institutions: the Jenner Institute at Oxford University, which brings together a body of researchers specializing in vaccine development, and the Lazzaro Spallanzani National Institute of Infectious Diseases in Rome, in which Bvlgari has already invested at the time of the COVID-19 emergency action plan by financing the purchase of a high-tech microscope.

In the first quarter of 2021, Bvlgari has also set itself the goal of eliminating all plastic from its packaging, replacing it with certified recycled paper and wood in order to ensure a more sustainable life cycle for its products, throughout the entire value chain…from the sourcing of materials to sales.

“Over the past few months we have witnessed the dramatic effects and consequences of COVID-19, impacting every aspect of our company on a global level. This must not happen again. Bvlgari is committed not only to helping in the fight against COVID-19, but also to working with the great leaders in medical research at Oxford University to promote the scientists of tomorrow. I am proud and honored to have the opportunity to support Oxford University in this shared fight to eradicate viruses and future pandemics.” – Jean-Christophe Babin, President and CEO of Bvlgari

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