BVLGARI TO PRODUCE HYDROALCOHOLIC GEL - CRASH Magazine
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Pierre Deladonchamps is wearing Bulgari - 
necklace in pink gold with diamonds / Photography: Elsa & Johanna, Stylist: Andrej Skok

BVLGARI TO PRODUCE HYDROALCOHOLIC GEL

By Crash

A month after announcing an important donation to the Roman hospital Spallanzani for the acquisition of a new 3D microscope to help treat infectious diseases, Bvlgari is making a new contribution but for the battle against the spread of COVID-19. The roman jeweler has decided to produce hundreds of thousands of hydroalcoholic gel bottles in ICR cosmetics manufactures – their historical perfume partner – to supply medical facilities through the Italian Civil Defense.

“As a major economic player and symbol of Italy, Bvlgari has a responsibility to contribute to the national effort to help prevent,
to fight and eradicate Covid-19. Thanks to our expertise in perfumery, we have been able to develop, in collaboration with ICR Cosmetics, the hydro-alcoholic gel that will be produced in the Lodi factory (usually producing our collections of exceptional perfumes and our hospitality products for hotels). Well aware of the current difficult situation we are living in, we believe it is our duty to contribute to the development of our business with our know-how and our manufactures” explains Jean-Christophe Babin, CEO of Bvlgari.

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