Couturissimo: the new couture 2.0 platform - Crash
FASHION

COUTURíSSIMO: THE NEW PLATFORM FOR 2.0 COUTURE

By Crash redaction

DEMOCRATIZING LUXURY: COUTURíSSIMO STARTS A REVOLUTION

It’s a known fact, couture is a very small universe that only a few privileged people can have access to. Well, this is about to change thanks to the launch of a brand new online platform specializing in e-commerce for Couture garments: COUTURíSSIMO. A pioneer in this field, the platform has two main goals: to offer substantial support and visibility to Couture labels, as well as to give a larger range of customers the possibility to experience and buy Couture pieces created by experienced, world-renowned designers. The whole point of COUTURíSSIMO is to offer Couture at affordable prices. To do so, the platform joined forces with designers On Aura Tout Vu – also named creative directors – as well as Sebastian Gunawan and Michael Cinco. Each of them created exclusive limited edition capsule collections inspired by their main lines, which are then sold online on www.couturissimo.com. These collections are designed in the absolute spirit of Couture: with precise cuts, delicate embroideries, unique prints, and a premium production level, the garments are the perfect representation of democratized luxury. In fact, each of these Couture pieces is purchasable within a price range between €170 and €800. COUTURíSSIMO chose the perfect moment to launch its groundbreaking platform with a fashion show in Paris during Couture week. By doing so, the team showed there is a an alternative to the preconception of couture, and that it can be worn by every woman, every day, every way.

www.couturissimo.com /@couturissimo

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