FENDI x ARENA - CRASH Magazine
FASHION

FENDI x ARENA

By Crash redaction

Founded in Rome in 1925, FENDI started out its life as a leather and fur goods boutique, established by Adele and Eduardo Fendi. It is heralded for its craftsmanship and style, and infamous for it’s long lasting collaboration with the late, fashion and art icon, Karl Lagerfeld. Now under the direction of Kim Jones and Silvia Venturini, FENDI continues to be synonymous with the craftsmanship and innovation that transported the Roman leather goods house into a global luxury brand almost 100 years ago.

The Italian luxury house has paired with innovative swimwear label, ARENA for a limited edition collection of swimwear and accessories. With over 40 years in the industry, ARENA has worked with some of the best swimmers in the world, establishing a deep connection with water sports and athletes of all manners. Making a name for itself as one of the best performance led sports labels in the industry, it’s the technical know-how and savvy design at ARENA that make it a perfect pairing of knowledge, expertise and originality.

Presented on the FENDI Men’s Spring/Summer 2022 catwalk the limited-edition swimming kit celebrates the creativity, style and technology of two leaders in the sport and luxury world. It consists of a Lycra swimming cap featuring the Houses classic ‘FF’ logo, and limited edition goggles developed from ARENA’s ‘The One’ model, with the unmistakable ‘FF’ logo affixed to the specialized Polycarbonate mirrored lenses, thanks to Thélios’ – the eyewear expert of LVMH- unique know-how. Thélios designs, produces, and distributes sunglasses and optical frames for some of the most prestigious houses in the world, under the LVMH group. Manufacturing in Italy, the brand blends the unique identity of each house, with their unique savoir-faire, and Italian craftsmanship, creating exceptional, high performance and luxury eyewear. Completing the kit is a luxury pouch, for protection and practical but stylish storage and transportation.

The limited edition ‘’FENDI x ARENA’’ swimming accessories are on sale now in a selection of FENDI boutiques and at selected opticians around the world distributed by Thélios.

IMAGES BY DANIELE LA MALFA COURTESY OF FENDI AND ARENA

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