G-Star RAW opens a new boutique in Paris Bastille - Crash



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G-Star RAW store Paris Bastille - Crash

G-STAR RAW OPENS A NEW BOUTIQUE IN PARIS BASTILLE

By Crash redaction

G-STAR RAW OPENS A NEW BOUTIQUE IN PARIS BASTILLE

G Star RAW opens a new boutique in the heart of Bastille, one of the best Parisian spots for shopping, showcasing all collections of the fashion house as well as the its limited editions. With a space of approximately 276m2 divided on three floors, the ancient building is juxtaposing the traditional parisian architecture with contemporary design influenced by industrial inspirations. The modernistic approach of the boutique nicely translates the innovative design of the denim fashion house, exploring new technologies and materials for its collections. From the entrance, the visitors experience a full immersion in the G-Star RAW universe: jeans are standing on mannequins and their cuts and shapes are enhanced by light spots, which put an accent on the various nuances of gray, blue and green. Raw and functional, denim appears in all its forms on the « denim walls » decorating each floor. In this way, the visitors can experience the product by understanding materials, the craftsmanship and the new technologies of the pieces. On the agenda for the month of February: the launch of G-Star RAW limited series G-Star Elwood RAW For The Oceans, the second limited edition to celebrate the iconic G-Star Elwood 5620 20th anniversary, created in collaboration with Pharrell Williams and made from Bionic Yarn, obtained from recycled ocean plastic waste. Definitely a reason to step by!

The boutique is open from Monday to Saturday, 10h30 to 19h30
G-Star RAW Store Paris Bastille – 24, rue du Faubourg-Saint-Antoine 75012 Paris

www.g-star.com
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