GUCCI PRESENTS THE S/S 2021 EYEWEAR CAMPAIGN - CRASH Magazine
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GUCCI PRESENTS THE S/S 2021 EYEWEAR CAMPAIGN

By Crash

Gucci’s new ad campaign for the 2021 Spring-Summer eyewear collection is a tale of two cities, far apart yet so connected. In this tale, unexpected similarities are revealed through two evocative scenarios that together tell the story of a relaxing moment highlighting the eyewear collection.

Inspired by the mysterious and ethereal canals of Venice, with its canals lined with ornate marble palazzos and singular architecture, Creative Director Alessandro Michele imagined a traditional Venetian gondola ride through the famous Italian floating city. As Ni Ni resumes her role as a Gucci brand ambassador, Alessandro Michele’s Venetian dream extends to espouse a parallel image: Wuzhen, a historic Chinese city, where the famous actress is immortalized on a traditional canal boat tour.

Gucci thus broadens this idea of a calm and melodious journey on the water, transforming a familiar image into something far more unusual and unexpected. Together, these two visual narratives achieve an internationalism, a universality, that evokes shared experiences and common pleasures.

Discover the campaign below.

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