H&M REVEALS THE SIMONE ROCHA CAPSULE COLLECTION - CRASH Magazine



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H&M REVEALS THE SIMONE ROCHA CAPSULE COLLECTION

By Crash

Continuing a long tradition of collaborations with renowned designers, H&M is delighted to announce a new collaboration with Irish designer Simone Rocha. The Simone Rocha x H&M collection brings together the inspirations and artistic sensibilities that have defined the designer’s style; it is the fusion of ten years of design – celebrating her inter-ethnic heritage and inspirations, between Hong Kong art history and craftsmanship.

The collection pays homage to Simone Rocha’s craftsmanship, delicate details and instantly recognizable silhouettes. To create this collection, Simone Rocha has drawn on her archives to transform and offer new versions of her iconic pieces, revisited in this way.
For the first time, Simone Rocha’s universe is declined for men and children. The collection embodies the warm, communal bond of family, at the heart of Simone Rocha’s work.

« I am very pleased to be working with H&M on this very special collection. It’s a true tribute to my designs and the influences that have inspired me. As a designer and client, I have been a great admirer of the collaborative concept initiated by H&M. Maison Margiela, Alber Elbaz, Comme des Garçons – I am honored to be part of this incredible list ». – Simone Rocha.

The collection will be available on March 11th in a selection of stores and on the H&M website.

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