HOMEWORK #12: CHRISTINA ZELLER - CRASH Magazine
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HOMEWORK #12: CHRISTINA ZELLER

By Alice Butterlin

Most of the world has been in lockdown for over a month now due to the COVID-19 crisis. A moment frozen in time, when people are faced with solitude, grief or anxiety and see their daily lives shift for the better or the worse. In this time of extreme uncertainty, we can also take the time to reflect, create and enjoy the passing of these strange elastic days. We thought it would be interesting to ask artists around the globe how their creative process has changed during the quarantine and if it has been an inspiring or rather daunting experience… with a quick snapshot of themselves in lockdown. Today, meet the mastermind behind the Delvaux collections, Artistic Director Christina Zeller. Since she’s joined the Belgian house, she has managed to redefine the Delvaux looks and accessories, bringing them to higher levels and confirming their attachment to their roots, to humor and modern luxury. Discover how she is spending her days lately.

How has your daily life changed since lockdown began?

As far as I’m concerned, nothing has changed, I work hard at home. On the other hand, the lockdown has opened my eyes and pulled me out of my ivory tower. I have a different view of the people who are close to me personally and professionally and more generally the people around me. This period of time has allowed a greater awareness of social inequalities.

Have you had to rethink the way you create?

Of course. We’ve had to challenge many of the things we take for granted. We’ve had to reinvent ourselves and become more agile. For example, to cope with nearly all of our stores closing, we created an e-shop to give our loyal customers the option to buy online. As for the next collection, we will continue to strive for excellence and surprise as we always have. We are also working with all the passion that characterizes out house to put out a magnificent SS21 collection. Creativity is what makes our heart beat.

Did you realize anything in particular during this time?

Yes, I have found that nothing is ever guaranteed and that everything can stop overnight. Being as independent as possible in every area gives you enormous flexibility, which will become increasingly important in the future.

Are you worried?

Who wouldn’t be? No one can read the future and the impact of this crisis may be catastrophic for many small businesses.

Do you feel more inspired or paralyzed by the lockdown?

Being an optimist by nature, this kind of situation tends to inspire and challenge me. I’m pushing my thoughts and ideas even further and I’m thinking in a different and more proactive way. Quarantine has pushed me to reinvent myself and to think “outside of the box”.

Have you started or returned to any activities that you do not normally have time to do?

I read more, I listen to more music and I’ve started playing board games again. Plus, I’m making sure my house is squeaky clean.

What do you think you’ll take away from this shutdown?

A greater awareness of others, solidarity, the fact that we’re nothing without other people and that sharing will become even more important.

How do you see life after this crisis?

I think people will realize the importance of essential values: family, health, sharing, solidarity. As far as spending goes, people will shop with more discernment. People will begin to prioritize quality, authenticity and transparency.

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