Founded by Sue Nabi and Nicolas Vu, Infiniment Coty Paris epitomizes the future of perfumery. Drawing inspiration from Coty’s exceptional legacy while embracing forward-thinking approaches, the brand seamlessly combines creativity and scientific advancement through its collection of 14 distinct fragrances. At the core of its offerings lies a groundbreaking technology: the Molecular Aura, designed to modulate the evaporation of olfactive molecules, thereby preserving the fragrance’s signature for up to 30 hours. This fundamental innovation not only expands the creative horizons of perfumers but also amplifies the emotional resonance of the finest ingredients.

Positioned as a homage to its Parisian heritage, this venture is marking a significant milestone for the brand, commemorating Coty’s 120-year legacy in modern perfumery.

Stepping into the Infiniment Coty Paris boutique is akin to embarking on a sensory journey. The sleek, minimalist interiors with a vibrant blue mainly present,  exude modernity while paying homage to Coty’s rich heritage. Each fragrance, meticulously crafted to evoke a myriad of emotions and memories, is presented as a work of art, inviting customers to explore.

Moreover, the notion of co-creation lies at the heart of the brand. Infiniment Coty Paris aims to forge numerous collaborations with contemporary African artists. The pop-up features pieces specially created by artists Ousmane Niang, Francisco Vidal, and Younes Khourassani, who celebrated the fragrances Or de Moi, Aristo Chypre, and Encore une Fois through their artwork, using perfume bottles to create a canvas of glass, expressing their creativity, a concept coined as « Artcycling » by Infiniment Coty Paris.

Discover the interview of the founders Sue Nabi and Nicolas Vu in the Crash 102 Issue.

Infiniment Coty Pop up Store

Adress:  5 rue des Blancs Manteaux.

Website: eu.infinimentcoty.com

@infinimentcoty