MONCLER CELEBRATES THE OPENING OF ITS FIRST NEW YORK FLAGSHIP
By Crash redaction
THOM BROWNE AND SPIKE LEE CELEBRATE THE OPENING OF THE FIRST MONCLER FLAGSHIP IN NEW YORK
On November 16, Moncler took a decisive step forward by opening its very first American flagship, a 600-m2 space designed by architects Gilles & Boissier and located on New York City’s iconic Madison Avenue. This is a major event for the house originally founded in the French Alps and under Italian ownership since 2003. And for the occasion, it has rolled out an inaugural project uniting the worlds of fashion, art, and film: a vibrant homage to the city of New York, made possible by the contributions of two creative minds who are inseparably connected to the house’s spirit of innovation and experimentation. American fashion designer Thom Browne, creative director of the Moncler Gamme Bleu line, has transformed the Moncler down jacket into a work of art, by conceiving an installation inspired by the American flag and entitled simply “USA Flag.” Exhibited in the boutique, the work places twenty-eight down jackets (unique and numbered coats) in the form of a rectangle to recreate the United States flag. In an entirely separate genre, Spike Lee has produced a five-minute musical film, entitled Brave and embodying all of New York’s explosive creativity. Featuring ska and funk beats and drawing inspiration from the off-Broadway musical The Total Bent, the film underscores the diversity of the metropolis and centers on the Statue of Liberty as a promise of a bright future – just like Moncler as it continues to write the American chapter of its history.