By Roisin Breen

To celebrate its 70th anniversary, Moncler will take over the heart of the city and its iconic Piazza del Duomo for a unique and extraordinary artistic performance. Directed by French choreographer Sadeck Berrabah (Sadeck Waff) – renowned for his avant-garde approach to pushing the limits of the human body – the performance will take place on Saturday, September 24th at 9 p.m., and will inaugurate a 70-day program of unmissable events and unique experiences around the world.

In keeping with Moncler’s spirit of forging a strong and authentic connection with all communities at each of its most memorable moments, the public is invited to participate in this unprecedented event. They also commemorated this year with the release of the Moncler fragrance, a woody floral scent for women and an aromatic woody scent for men, created by Antoine Maisondieu and Christophe Raynaud, the LED bottle is available in stores worldwide.

For this historic moment, Moncler is honoring its iconic Maya jacket, unveiling a new limited edition design with a commemorative logo (an infinity symbol incorporating the iconic rooster, mountain and the number 70 ) and new colors. In addition, seven new reinterpretations by seven extraordinary designers who have played a key role in the brand’s history will be revealed. Thom Browne, Hiroshi Fujiwara, Rick Owens, Pierpaolo Piccioli, Francesco Ragazzi, Giambattista Valli and Pharrell Williams have each reimagined Maya. These pieces will be unveiled one by one in a series of weekly launches starting October 15th.

« This anniversary is an important opportunity to celebrate how far we’ve come, and to look to the future with an eye toward what we’ve learned and the dreams that drive us. » – Remo Ruffini, Chairman and CEO of Moncler S.p.A.

« From day one, Moncler has never been conventional or ordinary. Sometimes I wonder who would have imagined that a sleeping bag designed in 1952 would become a quilted jacket, worn in cities all over the world, by many generations, presented in fashion shows, and reinterpreted by genius designers. From the beginning, we have always pushed our ambitions for Moncler to the highest heights. »

« Our actions have not always been perfect, but we have made sure to remain consistent with our vision and our desire to be recognized for the quality of our products, and the energy and inspiration we strive to bring to our projects. »

« I want to thank each and every one of those who dream with us every day: our Moncler family, the Moncler enthusiasts. At Moncler, we all dream together. »

« We move forward into our future, driven by our heritage and pioneering spirit, which always pushes us to bring to life extraordinary pieces and experiences. We are guided by a strong belief: that the extraordinary means taking unknown paths, never forgetting who we are, and where we come from. »

Discover the Moncler Heritage images below.

1954 The Expedition

1968 The Games

1972 The Performance

1986 The Paninari

2013 The Revolution

2013 The Forest

2013 The Sun

2014 The Moon

2019 The Stage

2019 The Unexpected

2020 The Mountain

2020 The Space

2021 The Opera

2021 The Snow

2022 The Now

2022 The Planet

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