THE VIDEO OF THE NEW COLLABORATION BETWEEN G-STAR WITH PHARRELL WILLIAMS AND BIONIC YARN: FROM PLASTIC TO DENIM - CRASH Magazine



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Pharell Williams.

THE VIDEO OF THE NEW COLLABORATION BETWEEN G-STAR WITH PHARRELL WILLIAMS AND BIONIC YARN: FROM PLASTIC TO DENIM

By Crash redaction

THE VIDEO OF THE NEW COLLABORATION BETWEEN G-STAR WITH PHARRELL WILLIAMS AND BIONIC YARN: FROM PLASTIC TO DENIM
G-Star is taking the next step by creating  denim for the future. The brand teams up with Bionic Yarn to reinvent a new jean. Pharrell Williams, Creative Director of Bionic Yarn announced this saturday the upcoming project, during New-York’s fashion week.

 

The collection RAW for the Oceans for both men and women.RAW for the Oceans is a G-Star collection that will be made with Bionic Yarn created out of plastic recycled from the oceans.
The collaboration is a long-term creative exploration, where both parties will join to innovate denim and commit to make an impact on the ocean plastic pollution problem. This collaboration  Sea Shepherd is an official partner of Parley for the Oceans and together with Bionic Yarn is cofounder of The Vortex Project.

 

 

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