Pharrell Williams becomes co-owner of G-Star - Crash
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PHARRELL WILLIAMS BECOMES CO-OWNER OF G-STAR RAW

By Crash redaction

PHARRELL WILLIAMS AND G-STAR RAW INITIATE STRATEGIC PARTNERSHIP

Pharrell Williams has some breaking news for us. The international music icon and design mogul just announced today becoming the new co-owner of G-Star RAW. This announcement comes with a new strategic partnership between Williams and the denim behemoth. Pharrell Williams will from now on take on new responsibilities in the company: from designing the collections to participating in the making of advertising campaigns to global strategy, Williams will have a major impact. Pharrell Williams – under his company Bionic Yarn – has been collaborating with G-Star for quite a while now, notably with the launch of the RAW for the Oceans line, and he and G-Star share the same thirst for innovation and creative vision. “With our collaboration with Pharrell Williams, we aim to continue innovating by allowing him to push the limits of our activities even further: designing new product concepts and new ways to sustainable development, as well as finding new brand experiences,” stated Thecla Schaeffer, International Marketing Director for G-Star RAW, continuing: “We are thrilled to welcome Pharrell within the G-Star adventure in order to rethink the future of denim together.” As expected, G-Star is planning on renewing its partnership with Bionic Yarn and intensify projects around sustainable development. On his social media, Pharrell Williams commented being “proud to be a co-owner of G-Star.” We’re excited to discover the fruits of this partnership.

www.g-star.com

Pharrell Williams co-owner G-Star RAW

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