REDEMPTION OPENS FIRST STORE IN NEW YORK - CRASH Magazine
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Photos courtesy of Redemption.

REDEMPTION OPENS FIRST STORE IN NEW YORK

By Crash redaction

Five years after its creation, Redemption has just opened its first store in the heart of New York. Gabriele Moratti, the artistic director and founder of the brand chose Wooster Street in Soho to land the incredible store designed by studiolucaguadagnino, an architecture firm launched by the acclaimed film director. 372m2 dedicated to reflecting the world of Redemption, made of urban refinement and a good dose of rock’n’roll. Guadagnino and his team first started by studying photos of the Rolling Stones recording an album in the 1970s, in a house in Côte d’Azur. This gave them the idea to create a space characterized by a chill atmosphere, luxurious elements and timeless motifs. In this New York space, you’ll be transported to Paris in an Haussmanian-like interior with white molding on the white walls. The entrance is illuminated by a beautiful 1950s chandelier by Venini. The racks of clothes are accompanied by a living room space where the client can really get lost in the brand’s identity and appreciate the store. Discover some photos below.

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