SAINT LAURENT TAKES CONTROL OF ITS PACE | CRASH Magazine
FASHION

Hannelore Knuts is wearing: large collar blouse, mini short
piped pocket, double breasted jacket 6 buttons details satin and sequins,
black satin tie, jodhpur booties, metal flower brooch – Saint Laurent by Anthony Vaccarello / Art piece on the wall by Jannis Kounellis, furniture by 
Jean Prouvé, Mathieu Matégot... Private collection / Photographer: Serge Leblon, Stylist: Armelle Leturcq

SAINT LAURENT TAKES CONTROL OF ITS PACE

By Crash

Conscious of the current circumstance and its waves of radical change, Saint Laurent has decided to take control of its pace and reshape its schedule. Now more than ever, the brand will lead its own rhythm, legitimating the value of time and connecting with people globally by getting closer to them in their own space and lives.

With this strategy firmly in place, Saint Laurent will not present its collections in any of the pre-set schedules of 2020. Saint Laurent will take ownership of its calendar and launch its collections following a plan conceived with an up-to-date perspective, driven by creativity.




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