STONE ISLAND OPENS NEW PARIS FLAGSHIP | CRASH Magazine
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STONE ISLAND OPENS NEW PARIS FLAGSHIP

By Crash redaction

January 22, 2025 – Stone Island, the renowned Italian sportswear brand, has unveiled its new flagship store in Paris, marking a significant milestone in its retail expansion. The store, which opened on January 22, 2025, is located at 223 Rue Saint-Honoré in the prestigious 1st arrondissement. The new flagship spans over 200 square meters across two levels, offering a substantially larger retail space compared to its previous location. Housed within a traditional Haussmann-style building, the store’s design seamlessly blends the building’s historic character with Stone Island’s signature innovative approach.

The store’s design, developed in collaboration with OMA/AMO, reflects Stone Island’s core values of research and experimentation. The dark, textured cork walls, which provide sound and humidity absorption, are made from compressed layers of soil, evoking earth’s veins. A black metal frame façade offers a generous preview from the outside. A large skylight allows natural light to permeate the space.

The interior features several unique design elements, such as minimalist display tables made of anodized aluminium by Johan Viladrich, a large-scale speaker by Mo Yasin playing tracks from the Stone Island Sound project, as well as a ceiling lighting system by Davide Groppi.

The new flagship store presents the full Stone Island range, including the Ghost collection, Marina collection and Stellina capsule collection To celebrate the opening, Stone Island has introduced a special Glass Cover-TC bomber jacket, exclusively available at the Paris flagship. This limited-edition piece, with only 15 numbered items, showcases a unique ‘under glass’ effect.

www.stoneisland.com

@stoneisland

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