The designer Poggy at the Tomorrow showroom.
TOMORROW LAUNCHES A JAPANESE FASHION INCUBATOR
By Alice Butterlin
Japanese fashion has always been regarded as the most avant-garde and exciting of all, with fearless designers and a radical vision of style. Tomorrow is launching a new project in collaboration with the Japan External Trade Organization (JETRO) and the influencer Daisuke Gemme to shed light on young Japanese initiatives with an incubator to accelerate the growth of the brands, giving them an international voice. Through an important support across business strategy, product, digital marketing and distribution, Tomorrow hopes to share its expertise with Japanese designers. The first to be welcomed in the incubator is Motofumi Kogi, also known as Poggy, the creative director of United Arrows & Sons, a fashion brand and concept store in Tokyo. His own brand POGGYTHEMAN is carried in the store as well as many other labels like Ader Error or Ottolinger. During Paris Fashion Week he revealed a capsule collection called Poggy’s box, in the form of multiple collaborations with emerging Japanese designers. Thanks to Tomorrow, Poggy’s selection of up-and-coming brands have a real visibility in Europe.
The Tomorrow Managing Partner Luca Corsetti explained: “This is an exciting project for us. We are working with an inspiring roster of ambitious Japanese designers at all stages of development to accelerate their expansion worldwide. Projects that leverage our holistic expertise across product, communications and go-to-market, as well as our network, energize us as they allow us to showcase our range ability and bring real value to partners business.”