UPCYCLED BY MIU MIU - CRASH Magazine
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UPCYCLED BY MIU MIU

By Roisin Breen

In continuing pursuit of sustainable ideologies and giving new life to pre-owned and pre-loved clothing, the Upcycled by Miu Miu initiative has released a limited edition of leather jackets, specially created and shown on the runway for the Fall/Winter 2022 season. No more than 50 jackets are ever to be produced. Each has been carefully sourced from vintage markets across the world, then re-worked – re- fashioned – by Miu Miu and finished in the atelier by hand.

Embodying the paradox at the heart of Miu Miu, the iconic silhouette of this garment, which has long been associated with predominantly male subculture and rebel youth, is embellished with feminine, Twenties-inspired collars in contrasting materials. Equally expressive of the Miu Miu name, and rooted in the tropes of the womenswear wardrobe, is the apparently contradictory presence of stylized flowers, precious crystal, python-print leather and satin ribbon trim.

The accompanying campaign plays on preconceptions of the masculine perfecto still further. Shot accompanied by shiny vintage motorcycles, gleaming metal and inky rubber, in an anonymous urban subway, it stars actress and model Ever Anderson, best known for her portrayal of a young Natasha Romanoff in the 2021 film Black Widow, Fendi model Esther McGregor and Mame Bineta Sane, known for her role as Ada in the supernatural romantic drama film Atlantics

Upcycled by Miu Miu leather jackets not only tell the story of the person – or people – who once wore them but also offer the possibility of new stories, present and future, once purchased and worn anew.

Discover the jackets and behind-the-scenes pictures below.

#UpcycledbyMiuMiu

Art direction: Lina Kutsovskaya/Be Good Studios 

Photographer: Kitajima Keizo

Stylist: Lotta Volkova

 

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