ANDREA CREWS MEN FALL/WINTER 2017/2018 PARIS
By Crash redaction
ESCAPE FASHION WEEK’S FRENZY AT ANDREA CREWS FALL/WINTER 2017 SHOW
At the Lutheran Redemption Church, Andrea Crews was once again faithful to its credo: dust off the wizened and inaccessible image of fashion by developing an ethical and alternative concept, especially by creating a kind of fashion that lies off the beaten track.
For this brand – which quickly became a true temple in the fashion industry – there was no lack of eagerness. The crowds hastene through the entrance of the show to find a seat inside the nineteeth century church, with everyone hoping to get the best view.
One could expect Andrea Crews to surf the wave of “fast-fashion”: pieces designed for imminent use and not to last. Nevertheless, with an ethical vision, they call for “alterculture”: an invitation to leave behind the chaos of the city and to lose oneself off the beaten path. Thus the place of prayer – even for the most nihilistic and atheistic among us – offers the tranquility to leave the turbulence of fashion week behind and just appreciate the show. On the catwalk, it was a clever mix of futurism, craftsmanship, nature, and technique that meet alongside this church. Futuristic parkas worn by snowboarders appeared alongside the traditional corduroy trousers of hikers. Andrea Crews played with different levels and proportions to adorn raw urban denim with sheepskin finishes turned upside down. As for the camouflage patterned canvas, it was dotted with tiny mountain flowers that reinterpret the history of the collection: reformed soldiers who have fallen in love with the young shepherds of the valley stop to take in the scenery.
Scratching a gourd and armed with Andrea Crews boots and mountain glasses, they already seem off-piste. Some addressed an activist and eco-conscious slogan stamped on their hoodies: “ENVIRONMENTALISM.”
At the end of the fashion show, one felt only one desire: to join Andrea Crews’s mountain infantrymen on the trail. But, just as quickly, the frenzy of fashion week sweeps back in to bring us back to reality…
© Samuel Lehuede for Andrea Crews
Written by Lisa Tomasi