BACKSTAGE AT J.CREW SPRING-SUMMER 2017 NEW YORK

By Crash redaction

J.CREW SS17: A BACKSTAGE STORY

The J.Crew SS17 presentation in New York had something of a family feeling. The brand used average people to showcase the new collection, which helped convey a message of ease and accessibility. Men and women from every age embodied a collection that is made for the everyday life, the core of J.Crew. In doing so, the presentation felt more like a casual encounter, and exuded a feeling of happiness that is always very needed.

Photography: Bradford Gregory for Crash

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