FIRST GREEN CARPET FASHION AWARDS ITALY
By Crash redaction
This has been an unprecedented first happening at one main fashion week: the sustainable issue took center stage, gathering renowned brands like Fendi, Giorgio Armani, Gucci, Prada, Valentino and emerging designers. As the closing event of Milan Fashion Week, the runway presented only sustainable outfits created by each brand, unveiling the wide range of creative possibilities to sustainable fashion. On September 24th at Teatro alla Scala, the inaugural awards ceremony on the theme of sustainability took place celebrating exceptional artisans, mills, producers and brands as well. The story goes back to a fruitful encounter between the militancy of Eco-Age, a brand sustainability consultancy, and the will of Italy’s key fashion players to embark on a journey to make fashion sustainable and achieve full actuation of the “Manifesto of sustainability for Italian fashion” by the end of 2020. Chiara Vigo was the first artisanal laureate winning the first-ever Green Carpet Fashion Awards. A true symbol of Made In Italy, she is thought to be the only person left to perpetuate the precious know-how of sea silk, known as Bisso. The conceptual runway endowed with educational qualities enabled to discover, among others, a leather alternative made from apple waste, natural dyes using Sardinian wild flowers and the beauty of sequins created from Italian seashells and discarded CDs. The awards themselves were crafted from responsibly-sourced gold certified Fairmined, extracted by artisanal and small-scale miners as part of Chopard’s commitment to sustainability. “Sustainability must become one of the characteristics of the future of fashion. Clothing and accessories must not only be beautiful and well made, but also sustainable!, Livia Firth, founder of Eco-Age, insisted and concluded : the end goal will be an authentic cultural revolution made by millennials for millennials”.
Green Carpet Fashion Awards, Italia 2017
Written by Stéphanie Bui
Photos by Nathalie Malric