AUDEMARS PIGUET AND 1017 ALYX 9SM | CRASH Magazine
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AUDEMARS PIGUET AND 1017 ALYX 9SM

By Martina Conte

Swiss Haute Horlogerie Manufacture Audemars Piguet announces a new collaboration with American designer Matthew Williams and his brand founded in 2015, 1017 ALYX 9SM. This unique and mind-blowing collaboration sees the release of no less than four new Royal Oak and Royal Oak Offshore references and one unique Royal Oak piece. This collection is designed for luxury lovers who do not shy away from urban fashion that can express their individuality.
Chicago-born Matthew Williams has always loved to play with different materials of high quality, innovative and technical materials that can create curious and unexpected artistic combinations. Audemars Piguet and ALYX share the advanced and innovative spirit and also a holistic and sustainable approach.

For this collaboration, the Manufacture and the designer developed a collection with a minimalist aesthetic, consisting of several references ranging from 37 to 42 mm. The four references are available in yellow gold or 18K white gold and include two Royal Oak models and two Royal Oak Offshore models of different diameters.
Matthew Williams and Audemars Piguet decided to keep the aesthetics as pure and clean as possible, reducing the dials to their simplest and most minimal form.
« This is the first time we have been involved with the habillage of the Royal Oak and Royal Oak Offshore at the same time, and it was a natural choice because of Matthew’s « clean » and contemporary design! That’s the beauty of this collaboration: the synergies are such that we have taken each other to the next level. » says François-Henry Bennahmias Chief Executive Officer, Audemars Piguet.

Discover more at audemarspiguet.com
@audemarspiguet
@alyx




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