AZ Factory announces that Lora Sonney is the latest talent to collaborate with the Brand!

AZ Factory once again demonstrates its intent and commitment to supporting young and talented designers during Haute Couture week by developing a deep conversation between the new young generation and the historical seniors of couture.

Laura is a recent graduate of Geneva’s Master Programme in 2021 and was a finalist in Hyeres 2022. The young designer focuses on a multi-category approach, where her mastery of textile techniques and her decisive vision to create a precise and defined aesthetic make her absolutely stand out in the panorama of young talent!
Lora Sonney’s design vision is inspired by utilitarian garments close to nature, like a second skin. Lora chose to work with the Maison Jackob Schlaepfer, a renowned Swiss textile manufacturer, to also elevate her ideas of sustainability in fashion.

The collection, which features 10 looks inspired by the outdoors, has been presented with an intimate fashion show as part of the Haute Couture event calendar in the garden of the Fondation Cartier on the 3rd of July 2023.

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