BOILER ROOM & P.A.M. PRESENT CLUB LIFE COLLABORATION | CRASH Magazine
FASHION

BOILER ROOM & P.A.M. PRESENT CLUB LIFE COLLABORATION

By Roisin Breen

Independent music platform and cultural curator, Boiler Room and Australia-based fashion and lifestyle brand P.A.M. (Perks & Mini), collaborate for an exclusive capsule collection – celebrating and unifying the brand’s shared passion for club culture. The capsule of exclusive essentials is intended for both high-endurance activity and moments of regeneration, including clubbing, festival-going, hiking, feeling, and dreaming, each a pillar in their own amorphous and undefinable ecosystem.

To celebrate the collaboration Boiler Room will be throwing one of their legendary parties, bringing together a line-up of the most-rated names in the electronic and STAYCORE scene – Frank Ocean producer Vegyn, Berlin ethereal rap sensation Mechatok, Staycore co-founder DJ Dinamarca & PAN affiliate Toxe – which will be broadcast worldwide directly from London.

The collection itself encapsulates carefree silhouettes, layered with hyperreal graphics, activity-ready accessories such as a sweat towel, socks, a water bottle and bag, as well as t-shirts featuring the iconic Boiler Room and P.A.M. logos, colourways including shades of burgundy and black.

To capture the collection, the brands called on the help of French-Russian Photographer / Director Vadim Kovriga, Stylist and Creative Director Sarah Pritchard and German Model and DJ Lola Clabots. Shot on the streets of Paris against crystal blue skies, the campaign channels the energy from the dancefloor to outdoor, transporting sound and motion through the distorted lens of a go-pro.

Discover the collection online at boilerroom.tv

@boilerroomtv

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