By Roisin Breen

Fendi Casa opened up its first flagship store in the United States, during Design Miami/ 2022 in the heart of the Miami Design District, a creative and avant-garde neighborhood that hosts an eclectic array of fashion and design boutiques.

The limited edition international design fair that attracts collectors, gallery owners, designers, curators and critics from all over the world every year, where Fendi has presented a series of special projects over time, together with established and emerging designers including Chiara Andreatti, Cristina Celestino, Dimorestudio, Formafantasma and Peter Mabeo, some of which have been reissued and are now part of the new Fendi Casa Collection.

The minimalistic façade of the black and white boutique is pronounced by the large windows which create a dialogue between the interior environment and the public outside. The space, structured on two levels, is characterized by the expressive codes of the Roman Maison: the FF logo transformed into a pattern that embellishes the walls, while the ceilings are adorned with relief decorations. Luxurious surfaces in brushed steel, champagne-coloured metal, Arabescato Vagli marble and concrete are modulated and juxtaposed to accentuate each piece in the collection. 

The Materioteca is a room in which customers, architects and interior designers can sample, through an immersive experience, the entire range of materials and finishes in the collection.

The absolute centerpieces of the space are the furnishings, designed by leading names in international design under the creative direction of Silvia Venturini Fendi. From Piero Lissoni’s Ohe outdoor seating system to Marcel Wanders’ O’Lock mirror, to the Matrice bookcase, in steel and crystal, designed by Dimorestudio: each piece draws on the heritage of savoir-faire, tradition and attention to detail. 

In addition, the new boutique hosts a piece by Lukas Gschwandtner, Vienna-based artist invited this year from Fendi at Design Miami/, who has proposed a triclinium formation of chaise longue chairs, and an iteration of his case study series Pillow Portraits. A chaise lounge chair is set-up in the main window of the Fendi Casa Flagship Store.



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