LEVI'S SHOWS ITS SUPPORT FOR PRIDE MONTH - CRASH Magazine
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LEVI’S SHOWS ITS SUPPORT FOR PRIDE MONTH

By Crash

It’s pride month and Levi’s is proud to announce its partnership with the Le Refuge foundation. For the past two years, Levi’s has been supporting Le Refuge in its fight against the isolation and suicide of young LGBTQ+ people, aged 18 to 25, victims of homophobia or transphobia and in situations of family breakdown.

As an international brand that has been fighting for LGBTQ+ rights for more than 30 years, Levi’s is committed to continuing its efforts to ensure that this partnership directly supports Le Refuge’s sheltered youth and the LGBTQ+ community. On June 27th and 28th, in memory of the Gay Pride that was supposed to take place in Paris, the brand will be speaking on its French social networks to retrace Levi’s commitment to the LGBTQ+ community. A tailor-made day dedicated to solidarity, sharing and self-expression.

Levi’s will share testimonials from the Refuge as well as from their employees. Indeed, the brand places activism at the heart of its philosophy and allows all its employees to participate in internal projects related to the LGBTQ+ cause, to support associations or to take part in focus groups. Levi’s strives to ensure that all its employees share the values of openness, tolerance and equality, and feel fully confident in their work environment. The brand also encourages its fans to make their voices heard thanks to a new instagram filter “#UseYourVoice” created in collaboration with Elsa Muse from the Mumuse studio. A fun way to share your message and experience.

Discover the video from the “Use Your Voice” campaign below.

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