By Roisin Breen

On September 13th, 2022, Maisie Wilen hosted its SS23 Runway Show during NYFW at 122 Community Center in The East Village. The show featured a wide array of casting, namely, actress and model, Hari Nef, and model, Ella Emhoff.

The collection explored the constant evolution of “content” in the digital world. Looking to computer-generated imagery (CGI) and special effects techniques used in filmmaking, the collection was designed to be manipulated. Maisie Wilen continued to flex her hyper-digital identity and deeply synthetic aesthetic by aiming to explore technology’s role in providing fluidity to what was previously considered a final product.

Maisie Wilen has always been digital first, so innovation within tech is a natural progression of the brand. SS23 featured motion-capture markers applied directly to the garments via print. Prints also feature lens flares and exaggerated manipulated faces, representing surreal, vividly distorted products. The runway show’s greenscreen set enables further distortion while mimicking the environment of its movie-making inspiration.

This season, Maisie Wilen also  introduced its highly anticipated first men’s collection alongside the womenswear looks. They were a mirroring of the women’s staples – the Perforated Turtleneck, Nebula Trousers, and Muscle Beach Tank. In a push to provide more gender-neutral, uni-sex, and size-inclusive pieces, the new men’s styles will be produced in women’s sizing as well. Swaying away from the practical day-to-day wear the brand has become synonymous with, this season the brand introduced gowns which were an elegant addition to the brand’s signature playful mini dresses.



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