PAUL SMITH X AHLUWALIA | CRASH Magazine
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PAUL SMITH X AHLUWALIA

By Crash redaction

Paul Smith launches its inaugural collaboration and mentorship programme with an innovative capsule collection in partnership with the celebrated London-based menswear brand Ahluwalia, founded by Priya Ahluwalia. Building on the friendship that Priya and Paul have fostered over many seasons, the Ahluwalia &Paul Smith collection was a natural next step for the designers. Spurred by a shared passion for creativity, innovation and sustainability, the 11-piece limited-edition collection represents a meeting of two distinct creative minds. Combining distinctive codes and signatures from each designer, from Paul Smith’s distinctive check fabrics and Ahluwalia’s seaming and panelling techniques, the results are a creating a rich collage-like effect. The vibrant colour palette takes its cue from Priya’s personal archive of photographs taken in Nigeria and India, while Paul’s love of sport is represented by references to vintage cycling paraphernalia. With sustainability a key consideration for both designers, the collection utilises surplus Paul Smith fabrics found in the Paul Smith archive, as well as sustainable alternatives where new cloths were developed, which include 100% organic cotton and yarns, biodegradable viscose and surplus jersey and woven fabrics. Fundamentally, the collection is casual, using premium fabrics and finishes to elevate traditionally relaxed silhouettes and a purposeful meshing together of graphic influences, merging branding from both houses to one incorporated logo dedicated to the project.

Ahluwalia &PaulSmith will be available online at paulsmith.com, in selected Paul Smith shops, at ahluwalia.world and exclusively at SSENSE.

Discover the collection below.




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