By Martina Conte

The holiday season is fast approaching, bringing with it the magic and joy of celebrations. This year, Prada surprises us with its Holiday 2023 collection, an incredible explosion of style and originality that captivates the imagination of anyone with a passion for fashion.

Photographed by the renowned Willy Vanderperre, the campaign captures the essence of Christmas through a unique visual narrative. Maya Hawke, Damson Idris, Louis Partridge, and Kim Tae-Ri, four world-famous stars, reveal themselves in all their authenticity, immersed in glistening spheres. This representation is both literal and ideological: each of them is placed within a sphere, a sanctuary that becomes a flying pod or a personal shuttle, a symbolic vehicle to explore imaginary destinations. But there’s more to this collection than meets the eye. Behind each figure unveils a fantastic backdrop, a blend of past and future, memory and expectation. The checkered floor of the iconic 1913 Prada boutique in Milan’s Galleria Vittorio Emanuele II extends to merge with a galactic horizon, a vista of deep space sparkling with stars, drawn from telescopic imagery. This representation is like envisioning the contents of a gift, a gift that anticipates a whole galaxy ready to be explored.

This collection is an ode to both introversion and extroversion, a celebration of imagination. The imaginary « private sphere » is the epitome of escapism, a place where you can dare and dream without limits. It’s an invitation to push the boundaries of reality while never leaving the comfort of your own mind.


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